Interview With Ametria
It's Not About Her...
In the music industry, youthful exuberance and good looks can make or break
a career, and one-named artists with one-hit albums seemingly come a dime
a dozen. However, within Gospel, this phenomenon is far from the norm. While
some artists are household names by the mention of their first name (i.e.,
Kirk, Fred, Hez, etc), few are able to make an impression as a
one-person act. However, that may be changing as Ametria enters the
Gospel music scene.
— interview by Gerard Bonner —
The 19-year-old sensation has just released her debut project titled
It's Not About Me (see review), marking the first new Gospel artist to
come from MCA Records. The Wisconsin native is very humble about
her start within the industry. "When I was 16, a friend in church
was looking for talent, "says Ametria. "He liked what he heard and
then I auditioned for Joseph Carn (of HEI-GHLOG Entertainment). At that point, we did a
demo of some Gospel songs and he said that I've got to record.
From there, I met Bilal Allah (with A&R for MCA) and
showcased for him. We vibed, I met the president of MCA
and the rest is history."
The current Atlanta resident is labeled as "MCA's first-lady
of hip-hop gospel" for understandable reasons. In addition
to her amazing urban vibe, she has collaborated with an
list of talent that cements her potency as an artist. On
her debut project, Ametria works with R&B standouts Montell
Jordan, Mary J. Blige, JoJo Hailey (of K-Ci and
JoJo fame), and Wanya Morris. Ametria takes no
issue with her label-given moniker. "I absolutely love that
title. It describes who I am. I'm definitely young, hip-hop,
and I'm aiming straight for our youth," says Ametria. "If
we're going to touch young people, we have to meet them where
they are. My music does just that. I can relate to what we as
young people go through and encounter and I want to reach
Her project is certainly geared toward the young and the
young at heart. Dealing with a variety of life issues, Ametria
seeks to make a profound difference in the world through her
music. "All of the music on this album is based on my personal
experiences. The song 'Wait' with Wanya Morris was inspired
by a conversation that I had with my manager one day about God's
will for my life. I'm not ashamed to wait on God's timing in
my life. Yes, we all want to be in relationships but I know
that if I wait on God, He'll give me everything that I need,"
states the MCA artist.
Certainly, Ametria's style is comparable and reminiscent of
other R&B divas such as Faith Evans, Mary J. Blige, Brandy,
and Monica. However, she's quick to note that there is a
difference. "The difference between me and the others is that
I'm singing for the Lord. I know my mission and my purpose.
I'm here to let young people know that the Lord is there for
them. There are so many negative things in the world. If young
people would just trust and believe in the Lord, He'll lead and
guide us into great things," declares the 19-year-old
Influenced by Gospel mainstays such as The Clark Sisters,
John P. Kee, Daryl Coley, and Yolanda Adams, Ametria
has no problem merging both the urban vibes with the more
traditional mix. On her project, she joins forces with her
most influential force, her mother. "I love my mother and it
was a joy singing with her on the project. She joined me on
"His Love" and it was great. The song ended up being a family
affair. The arrangement of the song was by my choir director
and my church choir sang background as well. It was wonderful,"
As her album hits the market, Ametria prepares for what should
be an intriguing career. She's already been busy. "We started
the 'Casting the Net' tour in October where I began introducing
myself to the churches first. The tour will continue after the album
release as well," says Ametria. The diva takes her album title to
heart and realizes that her success is not about her, but about
With this perspective and some amazing talent, Ametria
may just become a household name within the industry.
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