Rising out of San Diego comes this multi-faceted and ambitious crew, who present the Gospel drenched in hip-hop culture.

As reflected in their name, the 12-member crew takes on the figurative mantle of sackcloth, inspired by Old Testament references in which ashes and sackcloth were worn by those in mourning, to outwardly demonstrate to God and to man their inward state. Sackcloth Fashion takes this expression of humility and applies it to the condition of their collective hearts (“Rend your heart, not your garments…Joel 2:12,13), declaring themselves to be in mourning for the lost (i.e. those without Jesus Christ).

They state that the bizarre title of the album, Something For Everyone To Hate, was chosen to humbly suggest that, with the buffet of hip-hop sounds offered on the disc, not all tracks will appeal to everyone.

Indeed, the diversity on the 16-track project (all within the realm of hip-hop) is evident. East coast, West coast, freestyle and more, this crew is not one-dimensional in skills. Standouts are the fast-paced “Liquid Demon”, which is written from the perspective of alcohol, and “Verbal Eyes”, which features guest EmCee Playdough (from Illharmonics) on an East coast vibe. “Pulling A Fast One” takes itself literally, with rhyme by Mista Tru and Absolute1 at a rate of 115 beats per minute (BPM) throughout the entire cut.

Although Sackcloth Fashion members Mista Tru, Sir Rocdomz and BassSickLee are evident through much of the album, guest artists are rife, including Grapetree artist E-Roc on “Rising Sons”, and Dirt on “Subconsciously” and “It’s Just Me”. The track titled “The Guest List” tosses in cameos from underground holy hip-hop luminaries such as Btwice, Senaj, Miss Moses, The Prophetics, Ahmad and more. And word is that that when the album is later released to the mainstream market, the cut will be remixed to include an appearance from Tonéx.

Be warned, however. This is not an album for those who like a little hip-hop flava mixed into their ‘rhythm ‘n praise’ Gospel diet. No, this is for those who desire a full hip-hop immersion; pure and unadultered Gospel presented as a hip-hop feast all the way to the last morsel.

If that whets your appetite, then with fresh and innovative rhymes and a grab-bag of beats to boot, you won’t go wrong with Sackcloth Fashion.