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V3

V3 are no strangers to the music industry, having worked with Grits and traveled with Damita Haddon. Now the three sisters (Shelly Vinson-Bullock, Sacha Vinson, Latoya Vinson) step out on their own with a self-titled debut on EMI Gospel.

Emphasizing an urban sound with pop sensibilities, the album's production is handled by Antonio Neal, Doubledutch (Josiah Bell and Robert Marvin) and Battleroy.

CDAs you might expect, V3 is strong on close harmony. "Love Makes The World Beautiful" is a pop-styled number that fuses the instrumentation of Akil Thompson with the group's light vocal, and brings to mind some of the softer songs of Janet Jackson or Madonna. "Irreplaceable", produced by Neal, features the writing talents of sisters Latoya and Shirley, and showcases their rapping abilities.

"Take Me There" is a danceable jam that packs the heat with lyrics that bring the gospel to video-reared generation. Doubledutch handles production while Shonlock provides 16 bars of guest spitfire that adds more potency to this potential hit.

Juan Winans, formerly of Winans Phase 2, co-writes and vocal arranges "Let Go", a midtempo song with heavy syncopated percussion. Check out Tony Lucido's nice bassline that weaves throughout this encouraging song.

Ballads on the project are beautiful and demonstrate that V3 are not just about the jams. "I Need You", written by Neal and Ayeshia Woods, showcases V3's tight harmonies as they sing of their longing for God in the midst of trials. Then the trio displays their gratefulness to God on "Thank You" over B Ross' and Dave Soul's production of this chill R&P ballad.

The girls enlist the help of yet another member of the Winans family, Debbie Winans-Lowe, who co-writes the dreamy, "Have You Ever" and the edgy groove, "Let's Take It". Doubledutch deftly produces both, bringing out group's great vocals and highlighting their versatility.

This is a nice debut by V3 and would surprise no-one if it generates spins in Top 40 radio. There is a void in gospel girl groups since Out of Eden retired, but V3 looks primed to stop right in.



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Production: Antonio Neal, Doubledutch, Battleroy
album release date: August, 2006
EMI Gospel


— reviewed by Dwayne Lacy



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